We took what's WRONG with SOLAR and made it RIGHT.

Our founder and CEO, Dustin Larson, saw how complicated and confusing the process had become—hidden fees, unpredictable bills, and long, frustrating timelines. He believed homeowners deserved a better way.

That’s why we created a model built on flat, simple pricing. No surprises, no fine print—just a straightforward path to clean energy and real savings. With Get Solar, families can stop overpaying their utility and start enjoying affordable, renewable power without the headaches.

The solar industry is filled with exploitative pricing structures.

For many companies, the price they charge is closely linked to the benefits that solar brings. As customers enjoy more solar coverage or face higher electricity rates, typical solar firms increase their charges... even when their costs remain unchanged.

These exploitative companies utilize your utility bill to set prices as high as possible while still offering you 10–15% savings. This tactic makes it seem like customers are getting a fantastic deal; however, the reality is that individuals are paying way too much for solar.

Consider a scenario where the Ford F150 Lightning EV is sold at varying prices based on customers' predicted fuel savings. If you travel frequently or are in a region with high gas prices, you'd pay twice as much for the same truck compared to someone with a shorter commute or lower gas expenses.

Seems pretty absurd, doesn’t it?

The difference in pricing isn’t reasonable—the vehicle and its production expenses are constant, no matter how much the customer would save by switching to an EV.

This example may not be perfect, but similar discrepancies occur ALL THE TIME in solar. Sadly, companies exploit homeowners' circumstances.

At Project Solar, we advocate for transparent pricing—the same pricing for everyone. We don’t alter our pricing based on inflated utility rates (looking at you, California).

Implementing flat pricing is difficult, especially in solar.

We couldn’t simply charge everyone the same rate. A homeowner being charged the same for a system that is half the size of their neighbor's would technically be equal pricing—but it would clearly be unfair.

To create fair pricing for everyone, we had to price based on the lowest common denominator. Our goal was to make solar feasible—even in states with the most affordable utility rates or average sunshine.

The conventional model of door-to-door sales reps earning $300,000 annually simply did not align with our objectives. To transform our flat and equitable pricing into reality, we required a significant breakthrough in efficiency: we needed the internet.